Most lead magnets are forgettable. You’ve probably created (or downloaded) a checklist, PDF guide, or 5-step report that collected dust in a folder. You’re not alone.
What makes this product different is that it isn’t a “read it later” freebie — it’s a diagnostic tool your audience interacts with right away. It asks questions. It reveals gaps. And most importantly — it gives you the perfect opening to introduce your paid offer.
This isn’t just a quiz. It’s a ready-made lead magnet funnel wrapped in editable content you can rebrand, customize, and launch fast — especially if you sell anything related to email marketing, content strategy, or digital business growth.
Let’s break down what’s actually inside — and whether it’s worth your $97.
Inside the Package: What You Actually Get
At first glance, this looks like a simple quiz pack. But once you unpack it, you’ll see that it’s a complete plug-and-play marketing asset — designed to help you attract leads, engage them, and point them toward your course, service, or coaching.
Here’s what comes with the package — and what each part is actually for:
- Editable Assessment (DOCX + Canva) A 5-part, multiple-choice quiz with self-scoring logic. You can brand it, change the questions, or drop it into your quiz tool. The Canva version adds a professional layout you can use as a PDF opt-in or embedded form.
- 5 Follow-Up Emails Pre-written email sequence that continues the conversation after someone takes your quiz. Each email adds value, builds trust, and includes space to promote your course or service.
- 5 Blog Posts Written content to help you drive organic traffic to your quiz. These can also be repurposed for email content or LinkedIn posts. Topics are aligned with email newsletter problems and beginner pain points.
- 10 Social Media Posts Short, to-the-point captions designed to create curiosity and get people clicking on your assessment link. You can use these as-is or customize them with your voice.
- 10 Canva-Based Social Images Pre-designed image templates that match the quiz theme. Add your logo, tweak the colors, and post across Instagram, Facebook, LinkedIn — wherever your audience is.
How It Fits Into a Real Funnel (No Guesswork Required)
You don’t need to invent a whole new funnel to use this. If you already have something to sell — a course, a coaching offer, even a newsletter-related service — this pack gives you an entry point that warms up cold leads automatically.
Here’s how you’d use it in a live funnel:
- Step 1: Drive traffic with a blog or post Use the included content to promote the assessment. Add your opt-in link and offer value up front with a “Find out your Email Newsletter IQ” style hook.
- Step 2: They take the quiz and score themselves This is where the engagement happens. They see where they’re strong or struggling, which triggers curiosity and primes them to want help.
- Step 3: They get your follow-up emails You deliver value while slowly introducing your offer. The emails build momentum and show that you understand the problem they just realized they have.
- Step 4: You link to your product or service Whether it’s in the final email, on the score page, or during a discovery call — this is where you make the sale.
No tech headaches. No dead-end lead magnets. Just a clear, working path from interest to offer.
What This PLR Does Right
There are a lot of PLR packs out there, but most of them are either too generic or too clunky to use without a full rewrite. This one stands out because it’s focused, flexible, and ready to support revenue — not just list-building.
Here’s where it delivers real value:
- Real engagement, not passive consumption Unlike a report or guide, this quiz forces the reader to reflect and participate. That makes them more likely to remember you — and take action.
- Lead qualification is built in You don’t have to guess who’s serious. People who finish the quiz and follow your emails are showing clear interest in solving their problem.
- You get both attraction AND nurture assets It’s rare to find a PLR product that includes traffic-driving blog content and email sequences for follow-up. This one handles both ends.
- No blank page syndrome You can have this launched in one day if you already have an offer. It’s designed to save you time — not give you more to figure out.
What You’ll Need to Watch Out For
This assessment pack is well-built, but it’s not a magic switch. There are a few realistic limitations to be aware of — especially if you’re not already selling something related to email newsletters.
Here’s what to keep in mind before you buy:
- It assumes you already have a related offer This tool doesn’t sell for you — it sets up the sale. If you don’t already have a course, service, or affiliate product tied to email marketing, this won’t do much on its own.
- The copy still needs personalization Yes, it’s pre-written — but you’ll still need to tweak the emails and quiz intro to sound like you. If you send it out as-is, it might feel generic or off-brand.
- The Canva version looks clean — if you know Canva If you’ve never used Canva before, there’s a small learning curve. Not hard, but you’ll need 15–30 minutes to get your version polished and branded.
- Not ideal for “fun” or lifestyle niches This isn’t a personality quiz or buzzfeed-style lead magnet. It’s geared toward business owners who care about performance and strategy. If your audience isn’t in that mindset, it might not hit.
This isn’t about flaws — it’s about fit.
If you understand what it isn’t, then you’re in a better position to use it for what it is — a structured, well-crafted lead entry point for people selling something email-related.
Real Talk: Who This Is Actually For
This product isn’t for everyone. It’s built for people who already have something to sell, and just need a faster, smarter way to bring leads in the door.
Here’s who will get the most out of it:
- Email marketers, strategists, or coaches If your offer helps people improve their email results, this is an ideal qualifier.
- Course creators (related to email or content marketing) Use it before enrollment opens to warm up leads and identify who’s ready.
- Freelancers and service providers Send the assessment before a discovery call to pre-educate the client and set expectations.
- Digital product sellers with newsletter-based funnels Use it to sort your audience and lead them to the right product or upgrade.
Who it’s not for:
- Total beginners without an offer
- People hoping to use this as an “email marketing tutorial”
- Anyone looking for swipe files or templates to write newsletters (this helps you sell them, not build them)
Verdict: Is It Worth $97?
If you sell anything tied to email marketing — yes, this is worth it. You’re not paying $97 for a set of templates. You’re paying to skip weeks of funnel building, design, writing, and copy testing.
The content is clean. The structure is smart. The assets are usable. And more importantly — it’s not fluff. Every part is connected to the same goal: get the right person into your world, and make them want more.
If you already have something to offer… this assessment could bring in leads that are pre-qualified, interested, and ready to move.