The internet is a place where people connect with others, learn new things, and find entertainment. It has become the most critical tool in business marketing.
Videos are an excellent way to reach your audience because they are engaging and shareable on social media sites like Facebook, YouTube, Instagram, etc.
This blog post will show you the nine powerful benefits of video marketing that will help you grow your business!
Video marketing is a powerful tool for any business looking to grow. Here are the reasons why video marketing can help your business stand out from the competition and generate more sales:
- Video marketing has been shown to increase brand awareness by up to 80%!
Videos are shareable on social media sites like Facebook and Instagram, which helps them gain extra exposure.
They offer added value for viewers because they can watch videos from beginning to end without clicking off pages or scrolling through articles, meaning more people will see what you have to offer.
- The average click-through rate for videos on social media is 3x higher than that of text or images
Videos are engaging and give people a better sense of who you are as a company. It will help your business stand out from competitors because viewers can get to know, like, and trust you before making any purchases or signing up for an account on your website.
YouTube has become one of the most popular social media sites in recent years; in fact, it’s the second-largest search engine in the world.
Because of this, businesses should be utilizing videos on their channel to reach more people and grow their following.
In addition to having a YouTube channel, you can also embed videos into your website. It is a great way to keep visitors on your site for more extended periods and increase their likelihood of converting into paying customers.
- Videos are shared 6x more often than other types of content online
People love to share videos on social media because they are entertaining and informative. Videos offer a great way to show off your company’s personality and culture, which can help you attract new customers.
When making a video, be sure to keep in mind what your target audience is looking for. For example, if you’re targeting millennials, you’ll want to produce funny and creative videos.
If you’re targeting businesses, you’ll want to create more professional videos that showcase your products or services.
- People are 85% more likely to buy a product after watching a relevant video
Videos are a great way to connect with your target audience. They offer helpful information to help viewers understand what you have to offer while demonstrating the benefits of using your product or service over competitors.
Viewers who watch informative videos on your website are more likely to purchase from you because they’ve already seen how helpful it is, and they don’t want to miss out on the opportunity.
- Videos can be distributed across multiple platforms and increase your SEO ranking
To maximize the benefits of video marketing, you need to distribute your videos across multiple platforms. It will help you reach a larger audience and increase your SEO ranking because Google loves fresh content.
Videos can also be used as “lead magnets” on your website or blog. You can offer viewers free access to a video in exchange for their email address or contact information.
It’s a great way to collect leads and increase the number of people interested in your products or services.
- Video marketing is a highly cost-effective way for businesses to reach their target audience in today’s world
The cost of video production has decreased significantly in recent years, making it more affordable for businesses to produce high-quality videos. In addition, you don’t need a big budget to distribute your videos online.
You can create an introductory marketing video with just a smartphone and some editing software or hire a professional company to help you make an engaging and informative video.
- One minute of video content is the equivalent of 1500 words
This is a remarkable statistic to keep in mind when creating videos for your business. It means that you don’t need to spend a lot of time on your videos to get the most out of them.
Be sure to keep your videos short and to the point while still providing valuable information that viewers will find helpful.
You can also reuse video content across multiple platforms, which will help you save time and money.
- Videos are highly engaging, and they keep viewers interested in your product or service for 90 seconds on average
This is another valuable statistic! Because it implies that you can show off your product or service in under 90 seconds and keep viewers interested.
It also reinforces the idea of keeping videos short and to the point without sacrificing quality. When creating a video, be sure to focus on the most critical aspects of your product or service and keep it entertaining and informative.
It will help you hold viewers’ attention for the entire duration of the video.
- Videos can boost email open rates by up to 80%
Videos are a great way to promote your products or services via email. You can include a short video in your email marketing campaign to capture viewers’ attention and boost open rates. Videos can increase open rates by up to 80%.
Conclusion
Video marketing is an essential tool business should use to reach their target audience. Videos are engaging, informative, and cost-effective, making them a valuable asset for any business. Be sure to take advantage of all the benefits that video marketing offers!